Colas SAID (safer attitudes in driving) campaign was originally launched in 2002 and then re-launched as SAID+ in 2015, to improve the safety of Colas' employees on the road and to heighten their awareness of circumstances they can control to prevent vehicle incidents occurring.

Colas approach to managing occupational road risk and road safety is distinguished by the evolution in attitude within the company’s core culture towards road safety. This core change has been driven by the Colas SAID+ campaign, and has instilled the fundamental belief that all motor incidents are avoidable.

The campaign is coordinated by a steering committee and backed with the full endorsement of the Colas Board. Amongst the activities undertaken within the campaign, a team of in-house driving representatives (local road safety coordinators) provide tailored training to target the specific vehicles used in the Colas fleet, while external providers supplement this training with specialised practical sessions.

Colas’s fleet totals approximately 1500 vehicles (permanent and temporary fleet). Fleet composition is 29% cars; 21% trucks/lorries; 5% HGVs/flatbeds/tankers; 11% plant/machines; 34% vans. Colas have approaching 1000 company drivers (including employees seconded to joint ventures).



Driving Reps, who are Colas employees (and thus have the benefit of company knowledge) are trained and tasked to provide classroom training in managing occupational road risk to fellow employees. It is planned that SAID+ can be rolled out to road safety teams in the public sector and, to that end, Colas has shared information on SAID+ over the last six years as sponsor and active participant at annual conferences of Road Safety GB and on the Road Safety Knowledge Centre of which it is sole corporate sponsor.


12 Principles' of SAID+

The SAID+ campaign, including its classroom training, is centered around 12 SAID+ Principles which help form the fundamental messages that the campaign aims to highlight to its employees and the wider public.

  • Our vehicles must be in a legal and roadworthy condition
  • We must be in the right physical and mental condition to drive
  • Safe driving encourages fuel efficient driving
  • We must keep our distance from other vehicles around us
  • We must drive to the conditions of the road
  • We must be seen and understood, and respect other highway users
  • We must avoid distractions whilst driving
  • We must observe what is happening around us and be ready to react to potential hazards
  • We must only reverse when it is absolutely necessary
  • All occupants of a vehicle must wear a seatbelt
  • We must know and obey the speed limits for our vehicle
  • We must adhere to the Highway Code and the Law







Since the start of the SAID campaign in 2002 Colas have monitored the number of incidents that have occurred each year compared to the number of incidents that would have occurred if there was no  campaign. The projected incident numbers are calculated based on the incident frequency (number of incidents per vehicle in fleet) prior to the launch of SAID, multiplied by that year’s fleet size. The  startling difference in incident numbers helps to highlight one of the key indicators of the success of the SAID+ campaign.







Since 2007, our occupational road risk campaign has been recognised by at least one major award every year. Click here for more details,






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