Our New Brand
In 2011 we also took the decision to rebrand Colas. This
involved a lot of research and consultation and we were faced with
some interesting discussions and questions.
One of the most challenging steps was our decision to retain the
logo. We felt the equity and heritage the logo had built over the
years was irreplaceable and the logo was too valuable to consider
changing.
Feedback from our internal consultation concluded it was an
important asset to our brand along with our people!
But we welcome your thoughts and feedback!